1.Give me a description of your general SEO experience.
I have been working on SEO for 3 years. In the past I have lead a few SEO chats with the 'big' boys and I have gained a lot of knowledge through doing so.
2. Can you write HTML code by hand?
Yes I can. I do use some Dream viewer editors and then modify the code by hand as needed.
3. Could you briefly explain the Page Rank algorithm?
In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "page rank" has little to do with actual search results but can make a difference on user behavior.
4. How you created any SEO tools either from scratch or pieced together from others?
No, I do make use of many tools already available on the internet as well as SEO programs that I have trailed.
5. What do you think of Page Rank?
A logarithmic scale based on link equity which estimates the importance of web documents.
Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on PageRank and place more emphasis on trusted links via algorithms such as Trust Rank.
The PageRank formula is:
PR (A) = (1-d) + d (PR (T1)/C(T1) + ... + PR (Tn)/C(Tn))
PR= PageRank d= dampening factor (~0.85)c = number of links on the pagePR(T1)/C(T1) = PageRank of page 1 divided by the total number of links on page 1, (transferred PageRank)
In text: for any given page A the PageRank PR(A) is equal to the sum of the parsed partial PageRank given from each page pointing at it multiplied by the dampening factor plus one minus the dampening factor.
6. What do you think of using XML site maps?
They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
Web 2.0 technologies has changed all the trends and also helped allot internet users as you know in web 2.0 there are so many features like blogging, RSS-Generated syndication, social bookmarking, mash-ups, wikis and other collaborative applications, Google Base and other free Web services , interactive encyclopedias and dictionaries these all features are very help full for SEO. AS we can use these all feature for web promotions so I think it’s an advantage to have this technologies as an SEO.
8. What SEO tools do you regularly use?
Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.
Statcounter.com, google Web analytics, Wordtracker, Digitalpoint.com, Amrketleap.comSoftware Tools: SEO Elite, IBP
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
Robots.txt : A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still list your URLs as URL only listings even if you block them using a robots.txt file.
The Meta robots tag was an open standard created over a decade ago and designed initially to allow page authors to prevent page indexing. Over the years, various search engines have added additional support to the tag.(Or)The robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.
10. What areas do you think are currently the most important in organically ranking a site?
Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.
11. Do you have experience in copywriting and can you provide some writing samples?
SEO (search engine optimization) copywriting has traditionally referred to writing web page copy that includes targeted keyword phrases in certain frequencies and densities. While keywords are still important, search engine algorithms have evolved to treat what others think about the content, and the words they use to describe it in links, as more of an indication of quality and relevance.
12. Have you ever had something you’ve written reach the front-page of Digg.com? Sphinn? Or be Stumbled?
Ya I have Written
13. Explain to me what META tags matter in today’s world.
The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.
14. Explain various steps that you would take to optimize a website?
1.Site Analysis
2. Keyword Research and Keyword Strategy
3. Competitive Analysis
4. Site Design and Structure
5. Optimizing Web Pages – On Page Factors : Key Page Elements, Creation of targeted, optimized Meta tags, Content Optimization, Page Layout, SEO Copywriting, Word Density and Keyword Density, Creation of a search engine friendly site map, Addition of robots.txt files for excluding content
6.Getting Indexed: Hand – submissions to Free search engines & directories
7.Optimizing Web Pages – Off Page Factors: Triangular / One way/ Incoming link building, Article Submission, Press Releases, Blogs…etc
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
16. Rate from 1 to 10, tell me the most important “on page” elements
1. Issue is visible text being relevant to expected search terms.
2 would then be page titles
3 is navigation and "alt" attributes for navigation items and link text.
4 would be "alt" attributes for images and other media presented on pages.
5. Optimizing Sitemap.html
6. using Seo friendly Urls
18. What do you think about link buying?
I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory.
19. What is Latent Semantic Analysis (LSI Indexing)?
Latent semantic indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. This simple method correlates surprisingly well with how a human being, looking at content, might classify a document collection. Although the LSI algorithm doesn't understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent. Source:
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "appraoching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
21. What is the difference between SEO and SEM?
sem = Search Engine Marketing. It includes seo and paid techniques like paid inclusion and paid placement.
seo = search engine optimization. optimizing your site for natural listings and directories.
(Or)
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are Two different things altogether. The two things go hand in hand but are often thought of as one thing. Search Engine Optimization is what is done to your site to ensure that the end users have a friendly easy to use web site with SEF Menus and SEF URLS that Google, Yahoo, MSN and Ask.com crawl through and find your content. Search Engine Marketing is doing the advertising and marketing of your site. Ironical this is all done "offsite" whereas SEO is mostly done "onsite". SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms. Search Engine Marketing (SEM) involves advertising and target marketing in order to draw traffic to websites.
22. What kind of strategies do you normally implement for back links?
I check the competitor’s backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a like back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.
23. What role does social media play in an SEO strategy?
Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.
25. Why might you want to use no-follow on an internal link?
Many sites have shopping carts and member login or logout links. This type of link is simply an administrative function and does nothing to contribute to site content. The search engine does not need to index those pages.
I have been working on SEO for 3 years. In the past I have lead a few SEO chats with the 'big' boys and I have gained a lot of knowledge through doing so.
2. Can you write HTML code by hand?
Yes I can. I do use some Dream viewer editors and then modify the code by hand as needed.
3. Could you briefly explain the Page Rank algorithm?
In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "page rank" has little to do with actual search results but can make a difference on user behavior.
4. How you created any SEO tools either from scratch or pieced together from others?
No, I do make use of many tools already available on the internet as well as SEO programs that I have trailed.
5. What do you think of Page Rank?
A logarithmic scale based on link equity which estimates the importance of web documents.
Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on PageRank and place more emphasis on trusted links via algorithms such as Trust Rank.
The PageRank formula is:
PR (A) = (1-d) + d (PR (T1)/C(T1) + ... + PR (Tn)/C(Tn))
PR= PageRank d= dampening factor (~0.85)c = number of links on the pagePR(T1)/C(T1) = PageRank of page 1 divided by the total number of links on page 1, (transferred PageRank)
In text: for any given page A the PageRank PR(A) is equal to the sum of the parsed partial PageRank given from each page pointing at it multiplied by the dampening factor plus one minus the dampening factor.
6. What do you think of using XML site maps?
They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
Web 2.0 technologies has changed all the trends and also helped allot internet users as you know in web 2.0 there are so many features like blogging, RSS-Generated syndication, social bookmarking, mash-ups, wikis and other collaborative applications, Google Base and other free Web services , interactive encyclopedias and dictionaries these all features are very help full for SEO. AS we can use these all feature for web promotions so I think it’s an advantage to have this technologies as an SEO.
8. What SEO tools do you regularly use?
Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.
Statcounter.com, google Web analytics, Wordtracker, Digitalpoint.com, Amrketleap.comSoftware Tools: SEO Elite, IBP
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
Robots.txt : A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still list your URLs as URL only listings even if you block them using a robots.txt file.
The Meta robots tag was an open standard created over a decade ago and designed initially to allow page authors to prevent page indexing. Over the years, various search engines have added additional support to the tag.(Or)The robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.
10. What areas do you think are currently the most important in organically ranking a site?
Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.
11. Do you have experience in copywriting and can you provide some writing samples?
SEO (search engine optimization) copywriting has traditionally referred to writing web page copy that includes targeted keyword phrases in certain frequencies and densities. While keywords are still important, search engine algorithms have evolved to treat what others think about the content, and the words they use to describe it in links, as more of an indication of quality and relevance.
12. Have you ever had something you’ve written reach the front-page of Digg.com? Sphinn? Or be Stumbled?
Ya I have Written
13. Explain to me what META tags matter in today’s world.
The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.
14. Explain various steps that you would take to optimize a website?
1.Site Analysis
2. Keyword Research and Keyword Strategy
3. Competitive Analysis
4. Site Design and Structure
5. Optimizing Web Pages – On Page Factors : Key Page Elements, Creation of targeted, optimized Meta tags, Content Optimization, Page Layout, SEO Copywriting, Word Density and Keyword Density, Creation of a search engine friendly site map, Addition of robots.txt files for excluding content
6.Getting Indexed: Hand – submissions to Free search engines & directories
7.Optimizing Web Pages – Off Page Factors: Triangular / One way/ Incoming link building, Article Submission, Press Releases, Blogs…etc
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
16. Rate from 1 to 10, tell me the most important “on page” elements
1. Issue is visible text being relevant to expected search terms.
2 would then be page titles
3 is navigation and "alt" attributes for navigation items and link text.
4 would be "alt" attributes for images and other media presented on pages.
5. Optimizing Sitemap.html
6. using Seo friendly Urls
18. What do you think about link buying?
I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory.
19. What is Latent Semantic Analysis (LSI Indexing)?
Latent semantic indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. This simple method correlates surprisingly well with how a human being, looking at content, might classify a document collection. Although the LSI algorithm doesn't understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent. Source:
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "appraoching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
21. What is the difference between SEO and SEM?
sem = Search Engine Marketing. It includes seo and paid techniques like paid inclusion and paid placement.
seo = search engine optimization. optimizing your site for natural listings and directories.
(Or)
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are Two different things altogether. The two things go hand in hand but are often thought of as one thing. Search Engine Optimization is what is done to your site to ensure that the end users have a friendly easy to use web site with SEF Menus and SEF URLS that Google, Yahoo, MSN and Ask.com crawl through and find your content. Search Engine Marketing is doing the advertising and marketing of your site. Ironical this is all done "offsite" whereas SEO is mostly done "onsite". SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms. Search Engine Marketing (SEM) involves advertising and target marketing in order to draw traffic to websites.
22. What kind of strategies do you normally implement for back links?
I check the competitor’s backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a like back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.
23. What role does social media play in an SEO strategy?
Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.
25. Why might you want to use no-follow on an internal link?
Many sites have shopping carts and member login or logout links. This type of link is simply an administrative function and does nothing to contribute to site content. The search engine does not need to index those pages.
Comments