What is Digital Marketing?
Digital Marketing is marketing technique that makes use of
electronic devices like desktops, laptops, phones and tabs, differs from
traditional marketing in that it uses channels and methods that enable an
organization to analyze marketing campaigns and understand what is working and
what isn’t.
Digital Marketing:
Search Engines, Websites, Social media, Mobile Apps, Email, and Analytics. While this term covers a wide range of marketing activities.
Traditional vs Digital media
Digital
Marketing
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Traditional
Marketing
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The world of digital marketing continues to
evolve and as long as technology continues to advance, digital marketing will
as well. Examples of digital marketing include things like websites, social
media mentions, YouTube videos, and banner ads. Specifically, digital
marketing is similar to traditional advertising, but using digital devices.
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There are many facets of traditional
marketing and examples might include tangible items such
as business cards, print ads in newspapers or magazines. It can also
include posters, commercials on TV and radio, billboards and brochures.
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One advantage to using digital marketing is
that the results are much easier to measure; and another is that a digital
campaign can reach an infinite audience.
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Finding ads in magazines and newspapers, or
reading billboards are still familiar activities and people still do them all
the time. Most of the time, traditional marketing is reaching only a local
audience even though it is not limited to one.
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Digital marketing is also a very interactive
means of reaching an audience since it makes use of social outlets.
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One of the primary disadvantages of
traditional marketing is that the results are not easily measured, and in
many cases cannot be measured at all.
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Digital marketing is also a very interactive
means of reaching an audience since it makes use of social outlets.
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In most cases, traditional marketing is also
more costly than digital marketing.
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There can be plenty of direct contact between
the audience and the business which means that the business can get some very
valuable consumer feedback.
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Maybe the biggest disadvantage today is that
traditional marketing is static which means there is no way to interact with
the audience.
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Why use Digital Marketing?
- More cost-effective than traditional marketing
- By increasing your digital outreach, you can increase your revenue.
- The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.
- Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior.
Digital Marketing Strategies
- Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business.
- You can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.
- If you want your company to grow, you can acquire new clients using various social media channels.
- Get More Likes: The more “Face book likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, new products, blog posts and company news, etc.
- You can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.
- Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.
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