How does Google work?
Google does not consist of one large database, producing consistent search engine rankings for all places at any one time. Google uses many different data centers, each one comprised of many thousands of servers, to store its search engine ranking data. Different data centers are used partly to cope with the volume of requests, but also possibly to enable modifications to algorithms to be checked on one data center without affecting the SERPS viewed by everyone.
Most of the time these data centers give similar search engine ranking positions (SERPS) but at times they produce very different search engine ranking prositions. It has been observed that larger variations in SERPS between data centers often occur before a notible change to the Google ranking algorithm.
What is Google Algorithm?
Much confusion is scattered among search engine optimization experts. Search Engine Marketing Forums can propagate Chinese Whispers and this part of Google's algorithm is generally misunderstood. Links are important, there's no question about it but will putting links on your website to another website move you up in Google and improve your website's PageRank?
Google looks at a link from one page to another as a vote. The vote is for that particular page where the link resides to the recipient page ... not for the website as a whole.
So if you are thinking about the sheer volume of links ... or votes as gaining a higher page rank in Google, your website marketing and promotions will be in vain! A quick backlink check by Google will uncover the nature of the page that casted the vote. Let's take a comical scenario, your page is based upon Wedding Gifts and there is a link from a Funeral Director, there is little or no relevance, so if Google views the voting page as "important", they will have more clout in making your page important. That isn't to say that the Funeral Director's website wasn't important in its own spectrum, relevance pays a crucial roll.
Another common myth ... and there's lots of them! is that once you have successfully submitted your website to Google - you may sit and enjoy the results. What really happens is that Google remembers your site when someone conducts a relevant search, its page rank was sufficiently high to jog Google's memory and if it matches the query, your website will be indexed highly.
Google does not consist of one large database, producing consistent search engine rankings for all places at any one time. Google uses many different data centers, each one comprised of many thousands of servers, to store its search engine ranking data. Different data centers are used partly to cope with the volume of requests, but also possibly to enable modifications to algorithms to be checked on one data center without affecting the SERPS viewed by everyone.
Most of the time these data centers give similar search engine ranking positions (SERPS) but at times they produce very different search engine ranking prositions. It has been observed that larger variations in SERPS between data centers often occur before a notible change to the Google ranking algorithm.
What is Google Algorithm?
Much confusion is scattered among search engine optimization experts. Search Engine Marketing Forums can propagate Chinese Whispers and this part of Google's algorithm is generally misunderstood. Links are important, there's no question about it but will putting links on your website to another website move you up in Google and improve your website's PageRank?
Google looks at a link from one page to another as a vote. The vote is for that particular page where the link resides to the recipient page ... not for the website as a whole.
So if you are thinking about the sheer volume of links ... or votes as gaining a higher page rank in Google, your website marketing and promotions will be in vain! A quick backlink check by Google will uncover the nature of the page that casted the vote. Let's take a comical scenario, your page is based upon Wedding Gifts and there is a link from a Funeral Director, there is little or no relevance, so if Google views the voting page as "important", they will have more clout in making your page important. That isn't to say that the Funeral Director's website wasn't important in its own spectrum, relevance pays a crucial roll.
Another common myth ... and there's lots of them! is that once you have successfully submitted your website to Google - you may sit and enjoy the results. What really happens is that Google remembers your site when someone conducts a relevant search, its page rank was sufficiently high to jog Google's memory and if it matches the query, your website will be indexed highly.
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Search Engine Optimization